A PBN links is a collection of websites that are used to link back to your main website in an attempt to boost its search engine optimization (SEO) rankings. It can be as simple as purchasing a bunch of expired domains that already have established authority, or it can involve building up the overall ranking of several different sites and then using them to post basic content that includes links back to your site. Either way, the goal is to increase your website’s ranking in search results, which can lead to more traffic and sales.

While many people do use PBNs, they also come with risks that can hurt your business in the long run. In fact, Google is well aware of the tactics used to create PBNs and has made it clear that these types of links violate its guidelines. As a result, it’s important to avoid PBNs and instead focus on earning quality backlinks through legitimate methods that don’t put your business at risk of getting penalized.

There are some SEOs who argue that PBNs aren’t as bad as they’re made out to be. However, the reality is that they are very dangerous. They can not only cause you to be penalized by Google, but they can also damage your brand’s reputation in the process. Plus, they can be extremely time-consuming to build and manage.

When you’re working with a reputable SEO agency, they will never use black hat link building techniques like PBNs to improve your site’s rankings. In addition, you can use tools like Ahrefs to examine your backlink profile and identify any suspicious patterns that could indicate the use of a PBN. If you’re working with a less reputable agency, you should be prepared to fire them as soon as they start talking about using PBNs.

Myth #1: PBNs are cheaper than building links the right way.

Many people turn to PBNs because they seem to be a more cost-effective option than investing in the right content and connections to earn organic backlinks. This is a huge misconception, and it’s one of the main reasons why so many people end up getting caught by Google and losing their search rankings. In the long run, the upfront savings you make by using a PBN will be far outweighed by the costs of penalties and rebuilding your reputation.

Myth #2: PBNs will give you instant success.

Many people use PBNs because they want to see immediate results from their SEO efforts. However, the truth is that PBNs are very time-consuming to build and can take a while to mature before they can provide real benefits. In addition, they can be easily disavowed by Google if you’re not careful.

Myth #3: PBNs are inherently risky.

While it’s true that PBNs are a black hat link-building tactic, they can still be an effective strategy in some cases. If you’re comfortable with the risks and know what you’re doing, they can be an excellent way to quickly see positive ranking results.