Scent experience is a powerful tool that can be used in commercial spaces to improve customer experiences, build brand identity and enhance communication and loyalty. It works by connecting with our olfactory system, which is directly connected to the brain’s emotional center and can elicit different feelings and moods such as relaxation or invigoration.

For example, the smell of freshly baked bread can evoke a sense of nostalgia and comfort. Geurbeleving in commerciële ruimtes, the scent of pine can trigger holiday memories. These emotions are a big part of why retail stores and shopping malls use scent to influence consumer behavior. By combining their unique signature fragrance with other marketing cues, brands can create an immersive experience that is memorable to customers.

How Scent Experience Enhances Commercial Spaces

The right scent can boost a store’s conversion rates by increasing shoppers’ dwell time and encouraging them to spend more money. This is because the olfactory system connects to the brain’s emotional center, which can affect cognitive functioning and perception. A pleasant, enjoyable fragrance can also evoke positive associations with a brand and encourage buyers to make an impulsive purchase.

While the selection of the right scent for a specific environment depends on many factors, including the brand’s identity and customer base, there are some general guidelines that can help guide retailers. For example, citrus scents are known to energize the body and mind, while warm, comforting fragrances may encourage people to buy more products. Similarly, workplaces often require fragrances that promote productivity and concentration.