A legal marketing consultant is an expert who provides services to help law firms increase their client base. They analyze the market and provide recommendations for branding, digital marketing and outreach services. They also track the results of their marketing efforts to ensure that your firm is getting a return on investment for its marketing spend. One of the main indicators that it’s time to hire a legal marketing consultant is a decline in new client intakes.
What is the difference between a lawyer and a legal consultant?
Ideally, the consultant you select will have experience working with attorneys and a solid understanding of the legal industry. They should be able to quickly identify the marketing challenges your firm faces and create and execute data-driven strategies across SEO, PPC, content, and social media to maximize growth. They will also be able to develop a plan that is consistent with your budget and deliver measurable results.
The best law firm marketing consultants are skilled at creating a brand that is unique and appealing to your target audience. They can develop a website that is easy to navigate and looks professional. They can also optimize the site for relevant keywords to attract more clients, establish your firm as an authority, and improve website traffic. They can also assist with other online marketing tactics, such as content creation, business development, and link building.
Marketing consultants should also be able to create effective pay-per-click ads. They can also help your firm develop an email marketing campaign that generates leads and nurtures past clients. They can also attend bar association events and connect with other lawyers to build your referral network.